Script Recording Information

“Script” in Telemarketing it usually best known in Hollywood as a written work or detailing story, setting, and a dialogue. A script best known form is a screenplay, shooting script, lined script, continuity script, or a spec script.

A script is the wording you’re going to use to do pre-recorded messages in either an AutoDialer or a Predictive Dialer or ones involving a “Live” Agent in a Predictive Dialer in either an inbound call center or an outbound call center.

A recording is made from a script using “Voice” talent and possibly additional music and sound effects, almost like a radio commercial. These Voice actors make the message exciting, and record them in a professional setting free from distracting background sounds. You may record the announcements yourself using SpitFire’s built in WaveMaker Software, or you may wish to use professionals to make up your various recordings. These recordings developed in WaveMaker are primarily PCM .Wav files, although some utilities will convert your sound files from other audio recording programs to this Primary format.

WAV (or WAVE), short for Waveform audio format, on a SpitFire Dialer is a Microsoft and IBM audio file format standard for storing audio on PCs. ('PCM 8000 Hz, 16-bit, Mono'), so 99.99% of all available recording software on the Market will produce files in this simple format.

Though a WAV file can hold compressed audio, the most common WAV format contains uncompressed audio in the pulse-code modulation (PCM) format. Since the speaker on a telephone is one of the most basic ones a mono format is used. We use the uncompressed format.

Monaural (often shortened to mono) sound reproduction is single-channel. Typically there is only one microphone, one loudspeaker, or, in the case of headphones-headsets or multiple loudspeakers, they are fed from a common signal path, and in the case of multiple microphones, mixed into a single signal path at some stage. It remains the standard for Telephone networks.

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“Scripting” and your sales pitch psychology.

A “Script” in Telemarketing is designed to enhance the productivity, efficiency and effectiveness of call center agents by enabling them to professionally lead a customer through a call. The presentation of your product details, answering sales questions, handling any objections and then closing the sale. Think of it as an electronic version of a Hollywood movie script, it’s just shorter. You’re telling a convincing story to make a sale or other interaction you want your customer to focus on, resulting in a successful call outcome.

Some type of Psychology is involved either on a conscious level or an unconscious one developing the words needed to make a powerful sales script.

How to come up with a winning sales script for audio recordings?
Something that captures your imagination, which taps into something that’s happening in real life that NEEDS to be expressed in some way…that’s usually a great measuring stick. Something we need to know about or are upset with, or are curious about. Sometimes when you tap into something like this and it happens at the right time, great things can happen.

How to write fascinating and powerful sales message for audio recordings;
The first thing writer’s need to do is get very clear on you story. You may have 30 seconds or you may have several minutes to use. Great story telling comes down to some essential and universal truth that lies at the base of whatever the particular concept your selling, that touches and reaches people.

That concept can be very simple or something deeply complex and existential. Different ad writers or telemarketing people work in different ways. Some people have just a glimmer of an idea, in which case they have to go through a process of first fleshing it out with themselves, free writing and then narrowing it down into some kind of synopsis. Once they can put forward their main ideas in a word processor or notepad, they can start getting ready to go into the script writing process.

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How to talk the talk - writing authentic and convincing dialogue in the first person, or more voices for audio recordings

One of the things you can do is not put pressure on yourself to have it come out of the hatch perfectly. One of the great luxuries in preparing a project is just to put something down on paper. Any idea bad or good will help you discuss and come out with more ideas. You have a hot idea -- put it on an index card. Index cards can be great to have the ability to move sentences and ideas around while in development stages.

What are some of the juicy moments you may have with a given subject? Can you modify something you used or saw before? Put it on the card and on the wall. Are you clear on a particular pitch that worked in the past or a new one that’s beginning to make sense? Just collect it all for a while; look at it, play with it and trust that the creative part of yourself now summoned, will give you more solid ideas, and notions on how to connect all the dots. A lot of people in today’s world expect instant results and the creative process never works in that way. It needs time to gestate and grow.

How to sharpen your sales offer into cutting edge results for audio recordings;
Sales script making (via writing) is essentially good storytelling. A good story has a beginning, middle and end. It has surprises and some kind of a thematic outcome. And more than anything, you want the audience to passionately wonder what’s going to happen next! Curiosity sells items by just giving them enough to take the next step “press 8 for more information, etc”.

Writers often fall into contrivances when they’re developing sales material. They imitate art or what they think art is, rather than life. What you want to do is just tell a good story, that’s essentially what it boils down to. I work with writers to whom I sometimes say, “This doesn't’t make sense.” Or “it’s all over the place.” What works is like sitting next to your best friend, what works for him will work for your sales pitch.

Want a sample to get you started writing and recording?
Recite the story of Cinderella--then think, what is this guy telling me in a fairy tale?

How would the Glass slipper be sold? How do you get to the outcome of living happily ever after with your own sales pitch for your product or service?

Do this because this classic tale has a clear beginning, middle and end. Most people have heard of it. It has surprises. It makes you root for a worthy protagonist and a positive outcome. It has real bad guys (who get their comeuppance) and a theme etc. It TELLS well-- no one’s going to say “I don’t get it.” If you can use these simple principles and techniques when you’re crafting your own material, you’ll be way ahead of the game.

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How to transform an interesting idea into a riveting script so no one can hang-up on your audio recordings

So sometimes through the revision process, writers become very honest with themselves. They realize they were nervous or couldn't admit to themselves they wanted to write a love story, so they wrote a mystery? What was it I was selling and why? But in the end, it was obvious that the mystery really was bottom line a love story, and so on.

Practice in the mirror, yes in the mirror! Remember the mirror, mirror on the wall?
The reader can feel it in material when the writer and voice talent is writing and recording with passion and conviction

What to say - and not to say - when developing your script to use on customers for audio recordings.
Keep close ears to how authentic the voice of the characters sound, whether or not all the characters in your pitch sound exactly the same or if you can hear the actual characterization transmitting itself through the phraseology of each character.

Another thing I notice is if there is a narrative voice overriding the rest of the message or more than one voice. This is something I think is also connected to what we were saying about preparation. When you are very crystal clear about exactly what you are writing, what you’re writing about, who you’re writing about and all those character voices are alive and well in your mind, then when you actually sit down to start writing what you want in the recording, a lot of times what comes out is a certain level of persona, your own images comes through.

It transmits itself in the descriptions and possible music and sound effects used, the way the listener’s mind is directed to hear the players. It pervades the material, can be incredibly charming or incredibly annoying or so neutral that it doesn't’t compel you one way or another. Remember you can use more than one voice or a single voice.

So, it’s the process of laying out your entire creative agenda and then besides figuring out what the pitch components are, who the characters are etc. It’s also figuring out how to make the one or more calling campaigns intrinsically interesting.

What comes from the heart, reaches the heart. People are motivated to buy first and foremost through emotions, experience emotions and relive a state they were once in, to be scared, to be elated, to be mad, and to enjoy a quiet tear all the emotional states can be used to create a selling experience.

Just have fun with your dialer, try different messages and styles. What works one day may not on another day. Dialing to certain areas or groups may take a different accent or ethnicity in your actor’s voices. Remember there is no set in stone way to do this; you are the master of your calling campaigns. The ones who succeed figure out what works, arena’t afraid to experiment with their dialer’s capabilities, and then come back to OPC Marketing to purchase another dialer. The ones that can’t get past their own blocks end up going in a different business and direction altogether.

This is what makes your dialer one of the GREATEST TOOLS OF ALL TIME! Marketing by testing your message, nothing is set in stone like many other delivery methods. You can turn on a dime, test, test and test some more. Change your campaign and test some more. This is the fastest method to deliver effective messages to your customer base.

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Scripts for Audio Recordings

Just make them simple and to the point.
Think of you driving in the car and listening to the Radio. How many ads are over the top, make no sense or you just couldn't figure out what was the message? Getting back to testing, try it. Would you buy from yourself? A great barometer is to try the message on the significant other, would they buy from you. You want honest feedback, none of the sugar coated, kissy pie ones meant to placate each other.

Electronic Delivery
When an OPC customer places an order for a voice recording via the Internet, the product will be delivered electronically via an Internet download link on the delivery notification e-mail sent to the customer. All orders are processed upon receipt. The email will be sent to the email address that was provided by the customer in the order form. Customers are responsible for providing a correct, accessible and active email account to which the email confirmation will be sent. OPC Marketing, Inc., is not responsible for non-delivery of the email due to incorrect email addresses, or inactive or inaccessible email accounts.

Physical Delivery
For physical shipment of the message on CD or Flash drive, the media usually will be shipped out within 24 hours of the completion of the recording. For purchases that are purchased on weekends (Sat and Sun) and Public Holidays, the product will be shipped out on the next business day from the completion. Shipping of the physical product is made through USPS. Customers must ensure that the delivery address they provided in the order is complete and correct. Incomplete mailing address may result in the delay of shipping. Incorrect mailing address may cause the non-delivery of the product.

All services and goods provided and sold by OPC Marketing by means of electronic download to customers are not refundable. OPC may, at its sole discretion, allow free replacements in the event that a download is of less than appropriate quality. The request must be sent to our Support Department citing the reasons for the problem.

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How to Record

The SpitFire Dialer Family comes equipped with a message recording studio called WaveMaker. This software is specially designed to produce the correct format for all your recording and message broadcasting needs.

To get started, plug in your microphone into your computers sound card.

Launch your SpitFire WaveMaker software. WaveMaker can be used in the SpitFireX AutoDialer software, SpitFire HYBRID Dialer

Follow the easy to use menus in WaveMaker. The interface will look like this when you have made a recording:


You can playback the recording. Once satisfied save it to the appropriate place in your SpitFire Dialer. Import the .WAV file into your campaign(s).

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How to deliver a professional-looking script to voice talent

You maybe lucky enough to have three or four development people in your face for probably three rounds of drafts before someone decides whether or not the pitch will go to an audio recording. Now with that kind of a grueling process, you’re bound to benefit from constructive checks and balances. It’s a good system and I promise you, by the time the script’s ready to be recorded, you’re way ahead of the game.

A “Stop Watch” is a good tool to plan your timings as well. Remember most of the time you’re going to be pressed for time, make them short and sweet.

Professional Voice talent can also be asked for constructive criticism, after all they make their living doing these recordings daily. OPC has an extensive department that specializes in getting your recordings done on-time and within budget. [Voice Talent] See the Recording & Scripting Tab.

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Other Scripting and Scripts terminology used in Call Centers
To learn more about a “Script” in the Software or HTML Form sense and how they are developed please refer to the “Script” section of OPC’s Website.

HTML Form scripts are used to help guide a “Live” Agent to sell or collect information using a Predictive Dialer, to pitch or to ask. Sometimes they interact with your customer databases. OPC has a staff of seasoned Professional developers who can develop HTML forms for you and your campaign.