Telemarketing Scripts
Which telemarketing scripts work best to sell your products? In this series we examine call centers and the types of telemarketing scripts used in a SpitFire® predictive or autodialer.
“Script” in Telemarketing it usually best known in Hollywood as a written work or detailing story, setting, and a dialogue. A script best known form is a screenplay, shooting script, lined script, continuity script, or a spec script. “Scripting” and your calls business logic is different from this and is defined further below, it is the main point covered in this paper.
A “Script” in Telemarketing is designed to enhance the productivity, efficiency and effectiveness of call center agents by enabling them to professionally lead a customer through a call. The presentation of your product details, answering sales questions, handling any objections and then closing the sale. You’re telling a convincing story to make a sale or other interaction you want your customer to focus on, resulting in a successful call outcome. Contact OPC.
Script and Recording...
To learn more about a Telemarketing “Script” in the Hollywood sense and how they are defined and developed please refer to the “Recording” section of OPC’s Website. These scripts may be used in a message “pre-recorded” and used in an autodialer campaign, or a “Live” script used by an agent using a Predictive dialer campaign. Usually you can brainstorm and observe what others are doing by watching commercials on TV and by recording them on your VCR, TiVO or other DVD recorder, use this method to transcribe the commercial and then you compose you ideas and put them on paper within a word processor or a pad of paper and a pen. OPC has a staff of seasoned Professionals who can develop sales messages and recordings for you. Contact OPC for a free quote on your scripting and recording needs.
Software Scripts
A Script also refers to set of commands written in an interpreted language to automate certain application tasks (aka a computer program). SpitFire® has many scripts built into its award winning telephony software ScriptMaker. These scripts are built in and the end user never sees the programming code or machine code that is compiled to build the final piece of SpitFire® dialer software. This code is transparent to the end user. It automates tasks letting you concentrate on your campaign. Contact OPC for a demonstration of the SpitFire® suite of software.
ScriptMaker...
Managing call handling and flow during a calling campaign. “Scripting” and SpitFire® refers to the business logic made during the actual call. This is the main topic of this part of the website. The part of SpitFire’s software suite is called ScriptMaker. What does your dialer do in ScriptMaker when it encounters a live person? What does the dialer do if it encounters a live person and no Agent is available? What happens when SpitFire® software encounters an answering machine? Which pre-recorded message is left on the Answering machine? How is the call transferred or sent to which agent and where?
How are messages handled when a customer leaves their message? Scripting is a IVR capability as well. IVR is a software application, enables users enter data on a telephone keypad or input information by voice. The SpitFire® software can then process the input and route the caller to the appropriate extension. The extension is defined as a “Live” person, a call transfer, a database list update and more. Contact OPC.
HTML Scripts ...
HTML scripting “the pitch” supports nearly any type of logical branching; enabling you to account for whatever response your agent is given during a sales call. For example, you develop an inbound sales campaign with “What may I help you with this morning/afternoon/evening? Would you like to make a purchase, receive product information or change your address”, on the first screen. With the stroke of a key or a click of the mouse, the script will branch to the designated area in the script and the agent can continue from there to collect customer data or populate the screen with customer information and history from the database. Contact OPC.
